Strategic Market Focused Management


Program Dates: February 24 - 28, 2025

Strategic Market Focused Management

45th Rank in FT Global Executive Education Ranking 2023
Only IIM to have
Direct presence
in Dubai
Become an
IIMA alumni
21 Batches of GMP in
Dubai since 2009

Know the Programme

Successful businesses thrive by identifying, designing, and delivering customer value better than competitors. This requires strategic planning, effective use of resources, and a cohesive business model ensuring sustained growth. Key steps include targeting consumer markets, deploying marketing strategies across the 4Ps, R&D, and product development, and aligning internal processes.
This programme equips participants to formulate and implement competitive marketing strategies. Simulating real business scenarios, participant groups act as companies, applying conceptual knowledge in marketing and strategy to outpace competitors. This practical approach fosters skills essential for navigating complex business environments and driving sustained success.
  • Cutting-Edge Curriculum
  • Interactive Learning Experience
  • Top-Tier Faculty
  • Global Networking Opportunity

Immersive Learning Programme

A proper blend of real-life cases, lectures, quizzes, and assignments delivered in a complete face-to-face on campus in Dubai, UAE.

 

Dubai Classroom Immersion

5 Days in Dubai, UAE

 

Session Timings

8:45 AM UAE ST onwards each day

PROGRAMME DATES

February 24 - 28, 2025

PROGRAMME DATES

February 24 -28, 2025

FEES

AED 17,500 + 5% VAT

FEES

AED 17,500 + 5% VAT

 

 

Participant Profile
Pedagogy
Certificate

Participant Profile

This programme is designed for all Management professionals – not only for those in the marketing function with no formal degrees in management but also for managers with formal degrees in management who need to sharpen their skills in strategic market focused management.

Pedagogy

This program adopts an experiential learning methodology through a simulation, complemented by analyses of case studies and presentations.

Certificate of Completion

A Certificate of Participation will be issued by the Indian Institute of Management Ahmedabad Executive Education, a branch of the Indian Institute of Management Ahmedabad, to the participants who have completed all the requirements of the programme including attendance of at least 80% of the direct classroom contacts.

 

Curriculum

The programme consists of the following modules:

  1. Environment scoping and analysis for strategy formulation
  2. Frameworks for customer analysis
  3. Customer segmentation techniques and profiling
  4. Product line and product mix strategies
  5. Market structuring and brand positioning strategies
  6. Strategic brand management through Integrated Marketing Communication (IMC)
  7. New product management issues
  8. Managing marketing information for competitive advantage
  9. Competitive analysis
  10. Developing effective internal operations in line with customer focus

Programme Chairs

  • PROF. ARINDAM BANERJEE
    Faculty - Marketing Area

    Arindam Banerjee joined the faculty at IIM Ahmedabad after working in the industry for over seven years. After securing his Ph.D in Marketing Sciences, Arindam was associated with various consulting / market research firms in the United States. During his tenure in industry, he worked on business analytics problems in the Retail Financial Services, FMCG / Retail and the Consumer Durable sectors.

    His research interests are in statistical modeling of customer response data to estimate consumer response to marketing mix variables, optimization models applicable to marketing and quantitative model applications in business. He teaches courses in Marketing Research and Analytics, Marketing Strategy and Quantitative Models in Marketing at the post-graduate and doctoral level programs at IIMA. In the past over twenty-five years at IIMA, he has also worked on consulting and training assignments with large Indian and multinational companies based in India. He has worked on building specific systems and internal processes to reinforce fact-based business decision-making in many organizations.

    He has also published in national and international academic journals in management such as the Journal of Segmentation in Marketing, International Journal of Retail and Distribution Management, International Journal of Management and Decision Making, Asia-Pacific Journal of Marketing and Logistics, Strategic Outsourcing, Vikalpa and the Decision.

    Prior to joining the IIM, he was a senior consultant at Mitchell Madison Group, a global management consultancy firm, based at their Chicago office. Previously, he headed the marketing analytics team at AC Nielsen Corporation in Chicago, providing consulting services to some of the Philip Morris Group of Companies.

    He is currently a Professor in the Marketing Area. Previously, he has been Dean (Faculty) and the Director In-charge of the institute.

  • PROF. ADITYA CHRISTOPHER MOSES
    Faculty – Marketing & Human Resource Management Areas

    Aditya Moses is an Assistant Professor of Human Resource Management at the Indian Institute of Management, Ahmedabad. He earned his PhD in Organizational Behavior and Human Resource Management with a minor in Strategy from the Indian Institute of Management, Bangalore. Prior to that, he obtained a M.Sc. in International Human Resource Management from the University of Portsmouth, and a B.E. in Electronics and Telecommunication from the University of Mumbai.

    Aditya is interested in studying People Science, Strategic Human Resource Management and Knowledge Management. His substantive areas of interest include People Analytics, High Performance Organizations, Organizational Learning, Innovation, and Learning and Development. His work has been published in leading international journals. He has also presented papers in international and national conferences. Aditya has worked as Manager – HRM responsible for the HRM function of a hospital chain in Maharashtra and as a training consultant prior to joining his PhD.

  • PROF. SOURAV BORAH
    Faculty - Marketing Area

    Sourav Bikash Borah is Associate Professor of Marketing at Indian Institute of Management (IIM), Ahmedabad, India. Sourav completed his PhD in Marketing from IIM, Bangalore. Sourav is interested in firm level strategy research where he is interested in investigating International Marketing Strategy, Strategic Marketing and business strategies in emerging markets. He has published papers in multiple top-tier academic journals such as Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of International Marketing and Journal of Business Research. Before joining Academics, he worked in automobile as well as banking and financial sector.

Alumni Association

Participants attending short-duration Executive Education Programmes for the first time, on or after April 1, 2012, will be eligible for IIM Ahmedabad alumni status and an alumni identity card, provided they complete a total of 21 days across one or more programmes. Both will be awarded upon payment of a one-time applicable alumni fee as determined by the institute.

Registration Process & Fees

Programme Details

  • Dates : February 24 – 28, 2025. The total duration of the programme will be 5 days.
  • Timings : 8:45 AM UAE ST onwards each day.
  • Venue: Face to face sessions delivered in Dubai.

Programme Fee

Fee includes all learning material, venue costs, food and refreshments during in person sessions in Dubai. Lodging and boarding costs, if applies to any participant in Dubai, are not included in the fees.

  • Full payment: AED 17,500 + 5% VAT
  • Registration fee: AED 7,500 + 5% VAT
  • Acceptance fee: AED 10,000 + 5% VAT

Discounts

  • First early bird discount: 7%
  • Second early bird discount: 5%
  • Corporate discount for 4 or more participants from the same company: 7%
  • In any case, total discount in each case cannot exceed 10%

Terms

  • After payment of the fee, in case the participant wishes to drop out of the programme, the fee will be refunded only if a request is received at least 15 days prior to the start of the programme.
  • In case a participant cannot attend the programme after the payment of the programme fee, the same amount will be valid as a credit amount for utilization for the next two years, or two subsequent batches of the programme, whichever is earlier, after which the fee will lapse.
  • The organization/individual can nominate the same participant or another for the same programme or any other for the next two years, failing which the amount will lapse.
  • If a nomination is not accepted, the fee will be refunded to the person/organization concerned.
  • In all other cases, the fee is non-refundable.
  • All payments will be accepted in AED.
  • Refund policy will be strictly enforced and no deviations from this policy will be permitted.

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