Applications to this programme are now closed. GMP18 has commenced on Dec 11, 2020.

The 18th General Management Programme in Dubai


An 86-session intensive programme spread over 6 months delivered on premise in Dubai and online direct to desktop (D2D). Programme started already, register your interest for the next programme (dates to be announced soon).
  • General Management Programme (GMP), IIMAs flagship programme, has been designed & adapted to the region to enhance the managerial capabilities of participants and prepare them to shoulder senior general management responsibilities in the future.
  • IIMA has delivered GMP in Dubai since 2010 and this is the 18th batch of GMP being re-launched in UAE after a hiatus of two years.
  • GMP 18 is designed for middle to senior managers, emphasizing the problem-solving approach. Uncertain environments demand that managers and leaders take balanced and well thought through decisions for their organizations. GMP 18 will arm you with the mental models and skills to not only take the right decisions, but also develop alternative courses of action and outline strategies to mobilize your workforce, ensure team performance and deliver results. This programme aims to deliver a perfect mix of strategic as well operational aspects of General Management.

Blended Learning Programme

Programme Format: Keeping the global pandemic in focus, the 18th batch of GMP will be delivered as a Blended Learning Programme

Classroom Instruction

2 Full Days in Dubai during launch + 2 full days in Dubai during programme closing

LIVE online instruction

70 sessions (Fridays and Saturdays only) delivered direct to desktops

IIMAs Dubai Experience

Since 2010, IIMA has delivered 17 Batches of the General Management Programme and has trained over 300 executives from leading organizations from the UAE including Emirates Airlines, Etihad, Etisalat, KPMG, Infosys, Deyaar, DULSCO, American Express, ADIB, BNP Paribas, FAB Bank, Emirates NBD, Mashreq Bank, Citi Bank, RAK Bank, ADCB, ADIA, ADGAS, Kraft Foods, CROCS, Jackys, MoneyGram, Schlumberger, Shell Markets, ENOC, PetroFac, Honda, Nissan, Al Qassimi Group, Al Reyami, Al Naboodah, Bin Butti Group, EMAL, P&G, Rosy Blue, AIG, ASTER, Jashanmal, OMNIX, FedEx, DHL, GE, Axiom, McDermott, etc.

Critical Information

Programme Start Date:
December 11, 2020

Last Date to Apply:
November 30, 2020

Last Date to Apply for Early Bird:
Oct 30, 2020

AED 31,000 plus 5% VAT

Early Bird Fee:
AED: AED 28,830 plus 5% VAT

Download BrochureRegister Your Interest

Learning Outcomes
Participant Profile

Learning Outcomes

  • Enhance managerial skills of the participants to prepare them to shoulder higher responsibilities.
  • Provide participants with an opportunity to learn management concepts and techniques relevant for formulating & implementing strategies in functional & general management areas.
  • Enable the participants to appreciate interdependencies in an organization & acquire perspectives required for general management positions.

Participant Profile

The GMP is for managers seeking to re-vitalize their careers. It is most appropriate for managers holding positions of responsibility within functional departments of medium to large businesses. The participants should have at least 5 years of managerial experience after graduation. As the programme makes exceptional intellectual & emotional demands, participants should have an inquiring mind and capacity to think clearly. They must also have a high degree of adaptability and maturity to work and interact closely with other participants under considerable pressure.


A mix of pedagogical tools will be used including cases, lectures, discussions, presentations, audio-visuals, and experiential exercises. Preparation for the class requires doing intensive reading of course material. For effective learning participants should budget approximately 15 hours of reading time in-between sessions. Informal group discussions amongst participants are recommended.


A certificate of Participation will be issued by Indian Institute of Management Ahmedabad (IIMA) to the participants who have completed all the requirements of the programme including attendance of at least 80% of the direct class room contacts and submission of all assignments.


The programme is divided into several interdependent modules, each of which focuses on a different aspect or function of management. At the end of the programme, there will be an intensive integrated group exercise which will help participants consolidate their learning from various modules of the programme.

Economic Environment and Policy

  • Macroeconomic Concepts
  • Macroeconomic Framework for Policy Changes
  • Appreciation of Economic Issues

Accounting, Costing & Control Systems

  • Understanding and Analysing Financial Statements
  • Cost Analysis for Decision Making and Control
  • Organizational Performance Management System

Corporate Management

  • Financial Analysis
  • Financial Valuation
  • Financial Forecasting

Information Systems & Technology

  • Linking Business Strategy with Technology Strategy
  • Digital Transformation
  • Strategic Data Analytics and Decision Making

Marketing Management

  • The Marketing Concept
  • Segmentation and Positioning
  • Decisions on the Elements of Marketing Mix
  • Strategic Marketing

Operations Management

  • Elements of manufacturing strategy
  • Lean Manufacturing Systems
  • Process Analysis & Quality Concepts
  • Supply Chain Management

People, Leadership & HR Strategy

  • Perceptual Processes
  • Managing Teams
  • Managing Transformation
  • Nurturing Performance
  • Entrepreneurial Mindset
  • Employee Engagement
  • Performance Management

Decision Analysis

  • Decision making under Certainty & Uncertainty
  • Risk Analysis
  • Real World Application

Strategic Management & Entrepreneurship

  • Industry Analysis
  • Concept of Corporate Strategy
  • Strategy Formulation & Implementation
  • Disruptive Innovation and New Venture Creation
  • Digital Business Models

Programme Faculty

  • Prof. Errol D'Souza (Economics)
    Director, IIMA
    Ph.D. (JNU)

    Prof. Errol D’Souza’s current academic interests include tax reforms and fiscal/monetary policy, the structure of corporate finance, social security and livelihood issues in the informal sector, personnel economics and governance issues. He is a consultant to industry, the banking sector, UNDP, ILO, and Government. Former Director on the board of the National Housing Bank, he is currently on the Board of Governors of the National Institute of Public Finance and Policy, the Rajasthan Shram Sarathi Association, and the India Gold Policy Centre.

  • Prof. Shailesh Gandhi (Finance and Accounting)
    Dean, Programmes, IIMA
    Director, IIMA Executive Education, Dubai
    Fellow (Ph.D) IIMA

    Prof. Shailesh Gandhi has designed and delivered several management development programmes that cover various sectors like banking and insurance, engineering, infrastructure, energy, chemicals & pharmaceuticals and IT. Areas of research include corporate performance (measurement and management), accounting standards and financial reporting and management planning and control.

  • Prof. Jayanth Varma (Finance and Accounting)
    Fellow (Ph.D) IIMA

    Prof. Jayant Varma teaches courses in capital markets, fixed income, alternative investments, risk management and corporate finance in post graduate, doctoral and executive education programmes. Areas of research include financial markets including equity, debt, currency and derivative markets. He is also interested in broader issues related to the financial sector as also in mathematical modelling and computer simulation.

  • Prof. Sanjay Verma (Information Systems)
    Fellow (Ph.D) IIMC

    Prof. Sanjay Verma teaches information systems, knowledge management, customer relationship management, operations management and marketing in post graduate, doctoral and executive education programmes. Areas of research include measurement of business performance, knowledge management, e-governance and scheduling problems.

  • Prof. Subhadip Roy (Marketing)
    Ph.D ICFAI University, Dehradun

    Prof. Subhadip Roy teaching marketing management in post graduate, doctoral and executive education programmes at IIMA and his research interests include celebrity endorsements, brand management, advertising, social media advertising and branding.

  • Prof. Chetan Soman (Production and Quantitative Methods)
    Ph.D. (Groningen, The Netherlands)

    Prof. Chetan Soman teaches operation management in post graduate, doctoral and executive education programmes at IIMA and his research interests include food supply chains, advanced planning & scheduling in process industries, and, application of simulation for decision making.

  • Prof. Kirti Sharda (Organizational Behaviour)
    Fellow (Ph.D) IIMC (Behavioural Science)

    Prof. Kirti Sharda’s primary teaching interests lie in the areas of leadership, interpersonal and group dynamics, self-awareness in organisations, psychology, and entrepreneurship. Her current research is centred on diversity and inclusion in organizations and organizational neuroscience. She has developed teaching cases around issues related to team effectiveness, employee motivation, talent management, and entrepreneurial orientation.

  • Prof. Biju Varkkey (Human Resource Management)
    Fellow NIBM, Pune

    Prof. Biju Varkkey is currently teaches human resource management in the graduate, executive development and doctoral programs. Areas of academic interest are strategic human resource management, change management, new public management, leadership development, HR architecture for firms, performance management & improvement, flexible workplaces, employment relations, start-ups, family business transformation and public private partnerships in infrastructure.

  • Prof. Sunil Maheshwari (Human Resource Management)
    Fellow (Ph.D) IIMA

    Prof. Sunil Maheshwari teaches human resource management in the graduate, executive development and doctoral programs at IIMA. His research interests include HRM in healthcare management, turnaround management and Leadership.

  • Prof. Diptesh Ghosh (Production and Quantitative Methods)
    Fellow (Ph.D) IIMC, Operations Research and System Analysis

    Prof. Diptesh Ghosh teaches post graduate, doctoral and executive education programmes at IIMA in the areas of applications of mathematical programming, decision analysis, discrete optimization, theory of graphs and networks and heuristic methods of problem solving. His research interests include metaheuristics, evolutionary algorithms and layout problems.

  • Prof. Amit Karna (Strategy)
    Fellow (Ph.D) IIMA, Strategic Management

    Prof. Amit Karna teaches business and corporate strategy, innovation, disruptive business models, entrepreneurial mindset in post graduate, doctoral and executive education programmes. Some of his research interests include R&D capabilities financial performance and capital market returns, business model adaptation, industrial clusters and effects on international strategy and diversification effects on performance of firms.

  • Prof. Sunil Sharma (Strategy)
    FPM (Ph.D) IIMA
    Chairperson, Executive Education, IIMA

    Prof. Sunil Sharma teaches strategy in post graduate, doctoral and executive education programmes. His areas of research include strategy execution and professional service firms, and he currently serves as the Chairperson of Executive Education at IIMA.

Alumni Association

Participants who attend the Executive Education Programmes for the first time, on or after April 1, 2012, will have to attend a total of 21 days in one or more programmes to be eligible for alumni status and alumni identity card, both of which will be awarded on payment of one-time alumni fee of AED 500.

Registration Process & Fees

Registration process

  • Last date to submit applications: November 20, 2020
  • Early Bird Discount Cut-off date: October 30, 2020
  • Receipt of payments: No later than November 30, 2020
  • Course inauguration and first class: December 11, 2020

Programme Details

  • Dates: Programme will start on December 11 and 12, 2020. Thereafter, online classes will be scheduled on Fridays and Saturdays for a maximum of 3 hours per day, on consecutive weekends. The total duration of the programme will be 6 months.
  • Timings: Face to face sessions 9:30 AM to 6 PM Gulf time, Online Sessions: 2:30 PM to 5:30 PM Gulf time
    • First and Last modules of 2 days each delivered face to face in Dubai
    • All other sessions delivered direct to desktops on consecutive weekends
  • Venue: Face to face sessions delivered in Dubai, live online sessions delivered direct to desktops

Programme Fee

Fee includes tuition fee, course material, food, refreshments and certificate. Local travel, toll or parking tickets are not included in the fee. Applicable taxes (5% VAT) extra.

  • Full payment: AED 31,000 (Receipt of the payment no later than November 30, 2020)
  • Instalments: AED 32,860 (PDCs need to submitted at the time of the first payment)
    • Instalment 01: AED 13,144 (Receipt of the payment no later than November 30, 2020)
    • Instalment 02: AED 9,858 (Receipt of the payment no later than February 5, 2021)
    • Instalment 03: AED 9,858 (Receipt of the payment no later than March 19, 2021)


  • Early Bird Discount: Nominations received with payments on or before October 30, 2020 will be entitled to an early bird discount of 7%. (Early submission does not, however, guarantee acceptance of application.)
  • Group Discount: Group of 4 of more participants will be entitled to a discount of 10%.
  • Organisations can avail themselves of both the discounts subject to a maximum overall discount of 10%.


  • After payment of the fee, in case the participant wishes to drop out of the programme, the fee will be refunded only if a request is received at least 15 days prior to the start of the programme
  • In case a participant cannot attend the programme after the payment of programme fee, the same amount will be valid as a credit amount for utilization for the next two years, after which the fee will lapse. The organization/individual can nominate the same participant or another participant for the same programme or any other programme accordingly for the next two years, failing which the amount will lapse
  • If a nomination is not accepted, the fee will be refunded to the person/organization concerned
  • In all other cases, fee is non-refundable
  • All payments will be accepted in Emirati Dirham (AED)
  • Additional charges may be applicable while paying using credit card / debit card or online banking services
  • Please ensure that you are not exceeding your online transaction limit set by your bank or credit/debit card issuing agency
  • After payment, please note down the order ID / transaction number for future reference
  • A VAT invoice from IIMA Executive Education, Dubai will be shared after receiving a payment from the participant