A 20-session fully online programme spread over 5 weeks

Digital Transformation


Digital Transformation: Digital Strategy, Business Models and Developing an Agile Organization
  • Live (Synchronous) mode of instruction
  • Faculty with deep research and advisory experience in innovation, digital and IT strategy
  • Learn to create business models built on digital technologies
  • Digital technologies are rewriting the rules of the game, of every single sector. The ways in which companies are engaging with their customers, employees and partners are evolving rapidly in an unprecedented manner. This programme is designed to help managers reimagine their vision, reassess their choices, transform their business and make their organisations future ready.

About IIMAs live online programmes

At IIMA, we passionately believe that real learning must have a real impact to make high-stake decisions and capitalize on new opportunities. This is true regardless of whether learning occurs on campus or online with the help of cutting-edge technology. The online open enrolment programmes are 100% live sessions conducted by the experienced faculty, predominantly using the case method pedagogy. Our online programmes are designed to meet the participants’ learning needs, blending traditional and technology-mediated learning modes for maximum effectiveness. We tend to think of technology as an enabler to help executives.

The online executive education offerings are carefully curated looking at the needs of the current business environment, including some of the long-standing programmes from IIMA’s portfolio. These programmes in online mode provide an extraordinary opportunity for participants to immerse themselves in a comfortable learning environment from their home or office.

Critical Information

Programme Start Date:
March 12, 2021

Last Date to Apply:
February 27, 2021

Last Date to Apply for Early Bird:
January 30, 2021

AED 7,715.50 (AED 7,350 plus 5% VAT)

Early Bird Fee:
AED 7,177.27 (AED 6,835.50 plus 5% VAT)

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Programme Objectives
Who Should Attend

Programme Objectives

  • Understand the nature of digital innovations around us and how they are shaping the business landscape
  • Reimaging strategic thinking to create value through digital transformation
  • Exploring new forms of business ecosystems and evolving ways to engage with stakeholders
  • Designing new age technology driven business models and leading organisations of future

Who Should Attend

The programme will cater to top managers of all organisations that are present in sectors going through a digital churn. Senior executives and entrepreneurs who are responsible for and involved in strategic decision-making, formulating and implementing the strategy for their business unit will benefit from attending this programme. Participants from various sectors involved in the programme will get to learn how digital transformation is shaping the future.


The programme will use a mix of cases, lectures and group exercises.


To receive a certificate of participation from the institute, the participants need to fulfil the minimum requirement of 80% attendance. Absence from any session needs to be with the prior approval of the programme faculty chair.

Programme Faculty

  • Prof. Pankaj Setia
    Ph.D, Information Systems Management,
    Eli Broad College of Management, Michigan State University

    Prof. Pankaj Setia heads the Center for Digital Transformation at IIMA and teaches strategic management of digital innovations in graduate, executive education and doctoral programmes. He has published in the top information systems and business journals including the Financial Times top 50 Journals in two domains: 1) IT strategy and governance, and 2) Open source software. His broader research interests include business analytics and artificial intelligence, IT strategy, digital innovations, neuroscientific theories, computational models of sentiment analysis and IT Governance, and open-source innovations. He has advised multiple Ph.D. students most of whom are working in US universities. He has been invited to give research talks or keynote speeches by premier universities across different countries, such as India, Chile, the United States of America, and Singapore.

  • Prof. Amit Karna
    Ph.D, Strategic Management,
    Indian Institute of Management Ahmedabad

    Amit Karna is an Associate Professor of Strategy at the Indian Institute of Management Ahmedabad (IIMA). His interests lie in the areas of strategic management, technology management, innovation, and entrepreneurship. He has advised government and private organizations (in India and abroad) on strategy and management related issues. Amit currently serves as the Placement Chair at IIMA. Between 2015-2018, he chaired the Centre for Innovation Incubation and Entrepreneurship (CIIE) one of the largest and most well-regarded educational institute based business incubators in Asia. Amit served as the Chair of Strategy Area between 2017-2020. He has presented over 50 papers at various international conferences across the world. His research has been published in leading international journals.

  • Prof. Ankur Sinha
    Ph.D, Quantitative Methods,
    Aalto University School of Business, Helsinki, Finland

    Ankur Sinha is an Associate Professor at IIM Ahmedabad and the Chairperson of the Centre for Innovation Incubation and Entrepreneurship (CIIE.CO). He completed his PhD from Helsinki School of Economics (Now: Aalto University School of Business) where his PhD thesis was adjudged as the best dissertation of the year. He holds a Bachelor’s degree in Mechanical Engineering from Indian Institute of Technology (IIT) Kanpur. In the past, he has been a visiting professor at Michigan State University and Aalto University School of Business. He has published his research in some of the leading Business, Computer Science and Statistics journals, in the areas of Optimization, Artificial Intelligence and Decision Making. Along with teaching and research, he is actively involved in mentoring startups, and consulting private and government organizations.


  • Reinventing Businesses through Digital Innovations
  • Creating and Managing Platform and Shared Economy Business Models
  • Open Innovation Systems for Problem Solving
  • Strategic IT management to unlock Business value
  • Customer Service and Marketing in a Digital World
  • Omnichannel Strategies
  • Evaluating Digital Innovations
  • Leveraging Advanced Technologies for Sustained Competitive Advantage
  • Developing an Entrepreneurial Mindset for Innovating New Products
  • Leading Digital Transformation
  • Data Science & Applications in Management
  • Machine Learning & AI - Contemporary Issues and Opportunities
  • Big Data Applications in Strategic Decision-making


The programme will be conducted via an online platform in 100% live sessions through direct-to-device mode [D2D].
There are no on-campus classroom sessions in this programme.
Fridays: 2:30 PM to 5:30 PM Saturdays: 2:30 PM to 5:30 PM
March 12, 2021 March 13, 2021
March 19, 2021 March 20, 2021
March 26, 2021 March 27, 2021
April 02, 2021 April 03, 2021
April 09, 2021 April 10, 2021

Alumni Association

Participants who are attending short-duration Executive Education Programmes for the first time, on or after April 1, 2012, will have to attend a total of 21 days in one or more programmes to be eligible for alumni status and alumni identity card, both of which will be awarded on payment of one-time alumni fee of AED 500.

Registration Process & Fees

Registration process

  • Last date to submit applications: February 27, 2021
  • Early Bird Discount Cut-off date: January 30, 2021
  • Receipt of payments: No later than February 27, 2021
  • Course inauguration and first class: March 12, 2021

Programme Details

  • Dates: Programme will start on March 12. Thereafter, online classes will be scheduled on Fridays and Saturdays for a maximum of 4 consecutive weekends.
  • Online Sessions: 2:30 PM to 5:30 PM UAEST on consecutive Fridays and Saturdays for 5 weeks

Programme Fee

AED 7,350 Fee includes tuition fee, course material and certificate. Applicable taxes (5% VAT) extra. Full payment: AED 7,715.50 (Receipt of the payment no later than February 27, 2021)


  • Early Bird Discount: Nominations received with payments on or before January 30, 2021 will be entitled to an early bird discount of 7%. Discounted fee including 5% VAT – AED 7,177.27
  • Early submission does not, however, guarantee acceptance of application.
  • Group Discount: Group of 4 of more participants will be entitled to a discount of 10%.
  • Organisations can avail themselves of both the discounts subject to a maximum overall discount of 10%.


  • After payment of the fee, in case the participant wishes to drop out of the programme, the fee will be refunded only if a request is received at least 15 days prior to the start of the programme.
  • In case a participant cannot attend the programme after the payment of programme fee, the same amount will be valid as a credit amount for utilization for the next two years, after which the fee will lapse. The organization/individual can nominate the same participant or another participant for the same programme or any other programme accordingly for the next two years, failing which the amount will lapse.
  • If a nomination is not accepted, the fee will be refunded to the person/organization concerned.
  • In all other cases fee is non-refundable